With the latest turmoil in the crypto space, some are starting to realize that maybe blockchain isn’t the answer to all the problems out there. A market crash is the time to look around what was just smoke and mirrors and what has actual merit, to take a step back to observe the bigger picture, to look farther than the trend of the day and beyond what promises unbelievable cash in an suspiciously short time and focus on the grander trends and shifts to notice. If you look closely, you might come to the same conclusion as we do: the idea of the internet as “the global village” is no more—all over the globe governments try to control access, censor what is posted, who gets to participate and attempt to suppress any dissent. While at the same time the need for global communication and collaboration is greater than ever before, in the local neighborhood up to international relationships. Unfortunately, the blockchain/web3 space has missed a lot of the developments that occurred at the same time parallel to its ecosystem: mobile devices are responsible for more than half of all internet traffic now; messengers have taken over as the primary “social network” for people; streaming and subscription services are eating the world. A lot has changed. Time for the decentralization space to get back to reality and solving actual issue for actual people. Like Mastodon and Matrix do—both decentralized network are seeing growth like never before. This and other trends, we observe, led us to start building Effektio about a year ago. Right into this crash of the blockchain space, we want offer a new perspective on what is going on and what we might want to build. We’ve outlined all this in our white paper, which is publicly available as off today. We are publishing the white paper as a Google Doc, with public comments enabled, and invite you to leave feedback and input on it, or join our public matrix channel to discuss these ideas with us—of course you can also just read a PDF download of it.